Simms

Simms was founded in 1980 by visionary angler and longtime river guide John Simms. Having spent decades providing clients with life-changing experiences on the world’s most majestic rivers, John realized the waders available at that time weren’t up to the job of keeping the folks he was guiding dry, comfortable and safe on the river. Never mind the guides who, as he did, lived and breathed the sport 150+ days a year. So, he set about creating products worthy of a new generation of anglers who, like him, wanted to get out on the water earlier and stay out longer in any weather.

By the late 80's, John had put his namesake products on the map as the most rugged and dependable waders in the sport. Having set the company on the right path, he was ready to spend more time on the rivers he loved. After all, it was the reason he built those waders in the first place. At the same time, he wanted to ensure Simms would continue to craft the type of high-quality products the brand had become known for and anglers had come to depend on.